SAWSAN A NATOUR
PR Manager
Ramallah,West Bank -
Summary
- Assistant to the director of marketing and advertising experience in advertising and marketing on social media set up ads to market a new products Developed a social media strategy to increase the De v e l
- P a me d i a p l a n f
- R a d v e r t i s i n g c a mp a i g n
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Assistant Director of Marketing and Advertising
Family Rehabilitation Association
Ramallah
01.2022 - Current
- Coordinated cross-functional teams in the design and implementation of integrated marketing campaigns.
- Improved customer retention by focusing on building strong relationships through targeted communication initiatives.
- Spearheaded the creation of successful product launches, leading to increased market share.
- Analyzed performance metrics to identify areas for improvement and implement necessary changes, leading to more effective campaign results.
- Collaborated with sales teams to develop targeted campaigns, generating higher conversion rates.
- Led social media strategy development by identifying key platforms for target audiences, driving higher engagement rates.
- Increased lead generation through targeted direct mail campaigns that utilized personalized messaging strategies.
- Optimized digital marketing efforts through SEO, SEM, and email nurturing campaigns, driving increased web traffic and conversions.
- Implemented data-driven strategies to optimize marketing efforts and achieve revenue targets.
- Negotiated strategic partnerships with external vendors for cost-effective services that supported overall marketing objectives.
- Directed the creation of visual assets for use in advertising campaigns, ensuring consistent branding across all touchpoints.
- Enhanced brand visibility by creating and executing a comprehensive marketing strategy.
- Developed compelling promotional materials for use across multiple channels, leading to greater audience reach.
- Managed the development of engaging content to attract increased website traffic and social media engagement.
- Oversaw the planning and execution of trade shows and events, resulting in high-quality lead generation.
- Managed public relations efforts to maintain a positive brand image in the industry while increasing media coverage.
- Conducted thorough market research to identify opportunities for growth and expansion.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Directed marketing managers and performed performance evaluations.
- Built strong relationships with industry professionals and influencers.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing Assistant
ADVERTISING AND MARKETING DEPARTMENT AT LULU G COMPANY
Abu Dhabi - UAE
05.2020 - 12.2021
- Assisted in driving revenue growth by managing pay-per-click advertising campaigns on Google Ads and social media platforms.
- Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
- Facilitated cross-functional collaboration between marketing teams to ensure cohesive messaging across all communication channels while meeting project deadlines effectively.
- Supported content creation for corporate social responsibility initiatives, showcasing company values and community involvement efforts to strengthen brand reputation.
- Utilized social listening tools to monitor online conversations about the brand allowing proactive engagement with potential customers.
- Enhanced customer relations by promptly addressing inquiries received via digital channels, leading to increased customer satisfaction and loyalty.
- Ensured consistent branding across all digital platforms, strengthening the company''s online presence.
06.2019 - 11.2019
- Coordinated interviews between organizational representatives and journalists, resulting in positive media coverage.
- Conducted research on industry trends to keep the organization informed about best practices in nonprofit communications.
- Supported fundraising efforts through targeted campaigns that showcased the organization''s impact in the community.
- Collaborated with team members to develop cohesive brand messaging across all communication channels.
- Secured valuable media partnerships by cultivating relationships with key industry influencers and journalists.
- Enhanced media coverage by developing and implementing strategic communication plans.
- Streamlined content production processes for timely distribution of press releases, newsletters,
Field Officer
Qattan
Ramallah
01.2021 - 01.2024
- Coordinated interviews between organizational representatives and journalists, resulting in positive media coverage.
- Maximized event attendance by crafting compelling invitations, advertisements, and promotional materials.
- Improved website traffic by optimizing content for search engine visibility and user experience.
- Managed a team of volunteers, providing training, guidance, and support to ensure consistent messaging across all platforms.
- Supported fundraising efforts through targeted campaigns that showcased the organization''s impact in the community.
- Collaborated with team members to develop cohesive brand messaging across all communication channels.
- Maintained an up-to-date media contact list to facilitate efficient outreach for press opportunities.
- Increased community engagement by organizing and promoting volunteer-driven events and initiatives.
- Enhanced media coverage by developing and implementing strategic communication plans.
Education
HIGH SCHOOL (TAWJIHI) -
JAMAL ABDULNASSER GIRLS HIGH SCHOOL
TULKAREM, PALESTINE 01.2012 - 04.2014
BA IN JOURNALISM AND SOCIOLOGY - undefined
BIRZEIT UNI
RAMALLAH, PALESTINE 01.2015 - 04.2019
Master of Arts - Business Administration And Management
Arab American University
Bir Zeit - Ramallah 04.2001 -
Skills
Social media strategy
Marketing
Photo editing
Blogging
Reading
Writing
Public speaking
Work under pressure
Speed learning
Team worker
Online workshops @ how to write your first story@ by Egyptian writer Mohammard Tawfiq, 2015
Writing course with Berkhaya group at BZU, 2016
An advanced editing course in Al-Bireh Municipality, 2016
Worked in promotions as a part-time job, 2018
Member of 'Dona Taraddod radio summary (Alternative Media), 2018
Attended the Health Work Committees camp In Bethlehem with Bisan Foundation in the summer of 2018
Worked with Avak Foundation (fundraising), 2019
Trainer at Nissa, FM 2019
Promoter at Reema's company for Tissue paper products, 2019
Campaign Management
Podcast Advertising
CRM Management
Mobile marketing
Project Management
Communications management
Campaign Development
Marketing campaign development
Communications expertise
Campaign Planning
Advertising Campaigns
Web Analytics
Digital Marketing
Media Relations
Project Planning
Stakeholder Relations
Direct Mail Marketing
Operations Management
Business Administration
Branding
Application Skills
- Ms-office ( word, power point)
- Google Apps (docs, sheets, Drive)
- Adobe (Premiere)
Personal Information
Date of Birth: 12/02/1997
Timeline
Assistant Director of Marketing and Advertising
Family Rehabilitation Association
01.2022 - Current
Field Officer
Qattan
01.2021 - 01.2024
Marketing Assistant
ADVERTISING AND MARKETING DEPARTMENT AT LULU G COMPANY
05.2020 - 12.2021
06.2019 - 11.2019
BA IN JOURNALISM AND SOCIOLOGY - undefined
BIRZEIT UNI
01.2015 - 04.2019
HIGH SCHOOL (TAWJIHI) -
JAMAL ABDULNASSER GIRLS HIGH SCHOOL
01.2012 - 04.2014
Master of Arts - Business Administration And Management
Arab American University
04.2001 -