Serve as the primary liaison between field teams and communications, identifying media opportunities and limitations for general and partner-specific plans.
Enhance internal communications by proposing tools for improved inter and cross-departmental collaboration.
Create and manage timelines for internal/external reporting, particularly Institutional Partnerships deliverables, and developing and curating relevant content.
Develop outlines and content for digital/print publications, gathering media, proposing messaging, and recommending visuals.
Plan and execute media strategies, coordinate with stakeholders, and oversee media collection to meet departmental needs.
Promoted from Communications Officer.
Brand and Marketing Associate
Planned Parenthood of Metropolitan Washington, DC
11.2022 - 08.2023
Develop, implement, and oversee strategic brand and marketing plans to attract and retain patients, and enhance brand awareness across the Metropolitan Washington, DC area.
Work cross-departmentally to support branding and promotional needs, including developing digital and print creative assets, building and editing web components, and launching and administrating a digital merchandise store.
Undertake research to lead and advise on organizational initiatives, engaging internal stakeholders, to optimize overall brand image and patient experience.
Strategic Communications Consultant
Anacostia Riverkeeper
07.2022 - 08.2022
Developed situational analysis briefs and set key campaign objectives to revamp the organization's digital communication strategy.
Produced and presented a strategic plan to support the organization's branding efforts and enhance brand familiarity among target audience groups.
Designed collateral items and platforms specific tactics to attract higher community engagement and diversify donation sources.
Marketing Manager
American University Recreational and Fitness Center
01.2022 - 07.2022
Successfully conceptualized slogans, hashtags, and campaign-specific visuals to build strong brand identity while driving program and class registration levels.
Tracked and analyzed audience engagement to amend and optimize campaign performance on a monthly basis.
Managed internal communication and coordination between different university departments and teams to set and strategically advance digital marketing objectives.
Curated and broadcasted relevant news from AU-specific publications.
Education
Master of Arts - Strategic Communications
American University
Washington, DC
08-2022
Bachelor of Arts - Integrative Studies
George Mason University
Fairfax, Virginia
05-2021
Skills
Software skills: Qualtrics, Jamovi, Canva, Microsoft PowerPoint, Microsoft Excel, SurveyMonkey, Hootsuite
Volunteer experience: Britepaths, Northern Virginia Family Service, Anacostia Riverkeeper
Languages
Arabic
First Language
English
Proficient (C2)
C2
Certification
Google Ads Certification
Timeline
Communications Coordinator
United Palestinian Appeal
08.2023 - Current
Brand and Marketing Associate
Planned Parenthood of Metropolitan Washington, DC
11.2022 - 08.2023
Strategic Communications Consultant
Anacostia Riverkeeper
07.2022 - 08.2022
Marketing Manager
American University Recreational and Fitness Center
Administrative Patent Judge at United States Patent and Trademark Office, Patent Trial and Appeal BoardAdministrative Patent Judge at United States Patent and Trademark Office, Patent Trial and Appeal Board