Natalie Hanania
Ramallah
Overview
3
3
years of professional experience
1
1
Certification
Work History
Communications Coordinator
United Palestinian Appeal
08.2023 - Current
- Serve as the primary liaison between field teams and communications, identifying media opportunities and limitations for general and partner-specific plans.
- Enhance internal communications by proposing tools for improved inter and cross-departmental collaboration.
- Create and manage timelines for internal/external reporting, particularly Institutional Partnerships deliverables, and developing and curating relevant content.
- Develop outlines and content for digital/print publications, gathering media, proposing messaging, and recommending visuals.
- Plan and execute media strategies, coordinate with stakeholders, and oversee media collection to meet departmental needs.
- Promoted from Communications Officer.
Brand and Marketing Associate
Planned Parenthood of Metropolitan Washington, DC
11.2022 - 08.2023
- Develop, implement, and oversee strategic brand and marketing plans to attract and retain patients, and enhance brand awareness across the Metropolitan Washington, DC area.
- Work cross-departmentally to support branding and promotional needs, including developing digital and print creative assets, building and editing web components, and launching and administrating a digital merchandise store.
- Undertake research to lead and advise on organizational initiatives, engaging internal stakeholders, to optimize overall brand image and patient experience.
Strategic Communications Consultant
Anacostia Riverkeeper
07.2022 - 08.2022
- Developed situational analysis briefs and set key campaign objectives to revamp the organization's digital communication strategy.
- Produced and presented a strategic plan to support the organization's branding efforts and enhance brand familiarity among target audience groups.
- Designed collateral items and platforms specific tactics to attract higher community engagement and diversify donation sources.
Marketing Manager
American University Recreational and Fitness Center
01.2022 - 07.2022
- Successfully conceptualized slogans, hashtags, and campaign-specific visuals to build strong brand identity while driving program and class registration levels.
- Tracked and analyzed audience engagement to amend and optimize campaign performance on a monthly basis.
- Managed internal communication and coordination between different university departments and teams to set and strategically advance digital marketing objectives.
- Curated and broadcasted relevant news from AU-specific publications.
Education
Master of Arts - Strategic Communications
American University
Washington, DC08-2022
Bachelor of Arts - Integrative Studies
George Mason University
Fairfax, Virginia05-2021
Skills
- Software skills: Qualtrics, Jamovi, Canva, Microsoft PowerPoint, Microsoft Excel, SurveyMonkey, Hootsuite
- Volunteer experience: Britepaths, Northern Virginia Family Service, Anacostia Riverkeeper
Languages
Arabic
First Language
English
Proficient (C2)
C2
Certification
- Google Ads Certification
Timeline
Communications Coordinator
United Palestinian Appeal
08.2023 - Current
Brand and Marketing Associate
Planned Parenthood of Metropolitan Washington, DC
11.2022 - 08.2023
Strategic Communications Consultant
Anacostia Riverkeeper
07.2022 - 08.2022
Marketing Manager
American University Recreational and Fitness Center
01.2022 - 07.2022
Master of Arts - Strategic Communications
American University
Bachelor of Arts - Integrative Studies
George Mason University
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