Malik Barghouti
Summary
Accomplished marketing and market access professional with a strong track record in strategic brand management, international market expansion, and income generation initiatives. Skilled communicator and leader experienced in building cross-functional teams, driving partnerships, and delivering data-driven results to support organizational growth in competitive and development sectors.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Market Access Officer (Elevate Program)
Mercy Corps
07.2023 - 01.2025
- Supported over 30 Palestinian tech companies in securing market access, revenue-generating contracts, and international partnerships.
- Facilitated economic appraisals and due diligence for over 50 MSMEs to assess export readiness and market potential.
- Led diaspora engagement efforts, generating over 100 targeted connections across GCC, EU, and North American markets.
- Coordinated technical and strategic interventions, increasing company readiness scores for export markets by 15-18%.
- Delivered C-Suite upskilling programs and coordinated participation in 5+ international conferences, yielding new business leads and partnerships.
- Collaborated with global experts and donors to provide tailored mentorships and executive training, aligning with donor objectives and sustainability goals.
- Developed and implemented monitoring and evaluation frameworks, ensuring alignment with program KPIs and reporting requirements.
- Managed project documentation in coordination with legal, compliance, and finance teams for smooth disbursement and contract finalization.
Senior Brand Manager
Unipal - Food Division
09.2022 - 12.2023
- Spearheaded strategic marketing for a portfolio of 20+ global and local brands including XL Energy Drink, Ferrero, Heinz, Kellogg’s, Siniora, and Nadic.
- Managed a 23-member merchandising and branding team, achieving consistent double-digit year-over-year sales growth.
- Directed integrated marketing plans (ATL & BTL), contributing to 18% annual revenue growth.
- Developed influencer partnerships and managed high-impact advertising campaigns, expanding market reach by 25%.
- Oversaw production of branded merchandise and coordinated promotional events aligned with brand standards and objectives.
Brand Manager
Unipal - Nonfood Division
01.2020 - 09.2022
- Managed brand building for major global brands including Pampers, Always, Old Spice, and Braun.
- Launched 8 new product lines across West Bank, Gaza, and East Jerusalem, achieving market share growth of 12% in targeted segments.
- Conducted market research and competitive analysis to inform strategic positioning and pricing.
- Optimized marketing spend and promotional activities, delivering 20% improvement in campaign ROI.
- Coordinated with sales teams to support B2B initiatives and distribution expansion.
Marketing Officer
Unipal - P&G Division
03.2019 - 12.2019
- Supported marketing campaigns for Procter & Gamble products across Palestinian markets.
- Facilitated B2B sales presentations and promotional strategies, contributing to increased market share.
- Assisted in planning and execution of ATL/BTL activities, tracking sales performance and reporting insights.
Broker & PR
Lotus Financial Investment Company
02.2018 - 02.2019
- Acted as broker for clients on the Palestinian and Jordanian stock exchanges, managing portfolios for over 50 clients.
- Facilitated securities trades valued at over USD 5 million, ensuring compliance with regulations.
- Conducted informational sales presentations, offering guidance on diverse financial instruments and market trends.
- Maintained regular client communication, providing performance updates and strategic recommendations.
Education
MBA - Marketing, Magna Cum Laude
GBSB Global Business School
Barcelona, Spain01-2024
CISI Securities Trading Certificates -
Chartered Institute For Securities And Investments
London, UK06-2018
Honors Bachelor of Commerce - International Management
University of Ottawa
Ottawa, Canada12-2018
International Marketing and Exporting Theory
Athabasca University
01-2019
Erasmus Scholarship Exchange - Business Economics
University of Brighton
Brighton, UK06.2017
Ontario Secondary School Diploma -
Longfields Davidson Heights Secondary School
Ottawa, Canada06.2013
Skills
- Market Access & International Expansion
- Brand Management & Product Launches
- Strategic Partnerships & Influencer Marketing
- Diaspora Engagement & Revenue Generation
- Integrated Marketing (ATL & BTL)
- Team Leadership & Stakeholder Communication
- Market Research & Competitive Analysis
- Budget Management & Promotional Planning
- Data-Driven Insights (Power BI, Tableau, Slim4)
- Project Documentation & Compliance Coordination
- Innovation and creativity
- Strategic planning
NOTABLE ACHIEVEMENTS & ACTIVITIES
National Representative for Folklore Dance Group – TEDx Manarah Sponsorship Organized musical charity event raising USD 13,000 in 8 hours Participated in 72-hour hackathon generating 18 projects for sustainable tourism sector Over 600 hours of volunteer experience including teaching assistant roles Culinary Arts, Molecular Gastronomy, and Sommelier training under Chef Kent Van Dyke
Certification
- CISI Securities Trading Certificates
- Google Ads Certified
- Microsoft Office & Mac Proficiency
- Digital Marketing Certificate
References
Available upon request
Languages
English (Native)
Arabic (Proficient, C2)
Spanish (Beginner, A1)
Timeline
Market Access Officer (Elevate Program)
Mercy Corps
07.2023 - 01.2025
Senior Brand Manager
Unipal - Food Division
09.2022 - 12.2023
Brand Manager
Unipal - Nonfood Division
01.2020 - 09.2022
Marketing Officer
Unipal - P&G Division
03.2019 - 12.2019
Broker & PR
Lotus Financial Investment Company
02.2018 - 02.2019
MBA - Marketing, Magna Cum Laude
GBSB Global Business School
CISI Securities Trading Certificates -
Chartered Institute For Securities And Investments
Honors Bachelor of Commerce - International Management
University of Ottawa
International Marketing and Exporting Theory
Athabasca University
Erasmus Scholarship Exchange - Business Economics
University of Brighton
Ontario Secondary School Diploma -
Longfields Davidson Heights Secondary School
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