Lama Ashour
Tulkarm,TKM
Summary
Results-driven Brand Consultant and Digital Marketer with 3+ years of experience revitalizing visual identities and building brand strategies for startups and local businesses. Helped 50+ clients (including cafes, e-commerce stores) enhance their digital presence, achieving up to growth in sales and engagement. Leveraged hands-on entrepreneurial experience from founding and scaling two successful brands from scratch to deliver practical, ROI-focused solutions. Specializing in the Food & Beverage sector, I apply data-informed brand strategies and social media expertise to maximize marketing ROI for small businesses. Certified Mini MBA holder (Cambridge College) with applied knowledge in optimizing customer acquisition and brand positioning strategies.
Overview
5
5
years of professional experience
Work History
Built and Led a Personal Brand
Venturi
- Launched and led 'Venturi' - an integrated personal brand delivering educational programs, community engagement, and creative consultancy
- Drove 3+ years of sustainable growth through remote operation and strategic resource optimization
Brand transformation leader
Brand transformation leadership
- Redesigned brand identities for 8+ F&B sector clients
- Enhanced market positioning clarity
- Increased average customer engagement by 40% within launch quarters
Directed sales team
Major telecom company
- Directed a 17-member sales team for a major telecom company (1-year volunteer project)
- Optimized outreach strategies that increased regional engagement by 25%
Brand strategy & digital marketing consultant
Freelance Consultant
01.2022 - Current
- Increased client acquisition by 34% for 40+ SMEs (cafés, e-stores, edu-projects) through customized marketing funnels
- Revamped visual identities for 18 brands, achieving 40% higher brand consistency and 25% avg. social media growth within 6 months
- Drove engagement spikes of 20-60% via hyper-targeted social campaigns (FB/IG/WhatsApp) with A/B-tested creatives and localized content
- Translated Mini MBA frameworks into practical tools for customer segmentation and competitive positioning audits
- Online and onsite
Entrepreneur
Self-Initiated Project & Online Education Platform
01.2019 - Current
- Built and managed a personal brand and e-learning platform from scratch over 4+ years
- Planned, prepared, and delivered over 20 training workshops over the past two years in business and branding
- Trained over 400 students over the past two years on the basics of digital marketing and the secrets of social media
- Produced 125+ content assets (graphics/videos/articles) achieving 200k+ total reach
- Built exclusive paid community for entrepreneurs (Local members), delivering 30 specialized training modules on social media marketing & brand building
Coordinator & mentorship
S-TTT - Hanover
01.2022 - 01.2024
- Designed and delivered customized training programs for 80+ university students and business owners
- Achieved 92% satisfaction rates in post-program evaluations
- Online
Architect and Deployer of Digital Learning Ecosystem
Hanover for IT
01.2021 - 03.2022
- Architected and deployed a digital learning ecosystem hosting 12+ specialized workshops
- Online and onsite
Education
Post-Baccalaureate Diploma - Business Administration And Management
10-2024
- Mini MBA | Cambridge College
- Completed & Certified | Focus: Business Strategy and business management
BSc - Computer Science
- Advanced Technical Foundation
- BSc in Computer Science | Palestine Technical University (PTUK)
- Completed 75+ Credits -with Distinction (85%+ GPA) - in CS then pursued a self-directed
- Learning path in management to gain targeted, real-world skills, opted for applied professional
Skills
- Fast Learner
- Quickly adapt to new environments and acquire new skills, ensuring smooth integration into diverse professional settings
- Problem-solving
- Dependable and responsible
- Critical thinking
- Computer skills
- Calm under pressure
- Decision-making
LANGUAGES
Arabic - Native
English - Proficient
Timeline
Brand strategy & digital marketing consultant - Freelance Consultant
01.2022 - Current
Coordinator & mentorship - S-TTT - Hanover
01.2022 - 01.2024
Architect and Deployer of Digital Learning Ecosystem - Hanover for IT
01.2021 - 03.2022
Entrepreneur - Self-Initiated Project & Online Education Platform
01.2019 - Current
Built and Led a Personal Brand - Venturi
Brand transformation leader - Brand transformation leadership
Directed sales team - Major telecom company
Cambridge College - Post-Baccalaureate Diploma, Business Administration And Management
Palestine Technical University - BSc, Computer Science
EXPERIENCE
- Top National Finalist - Arab Reading Challenge
- #3 in my city and #10 nationwide for three consecutive years in the prestigious Arab Reading Challenge
- World's largest Arabic literacy competition with millions of participants
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